The client, a well-established local bakery, sought a complete website redesign to elevate their online presence. Despite their dominance in the local market, their digital footprint was underwhelming. With a design concept in mind but lacking clarity on execution, the client relied on us to translate their vision into a cohesive and engaging online experience.
Given the website’s strong organic traffic, preserving and enhancing SEO performance during the redesign was critical.
Utilizing WordPress CMS with Elementor Pro Builder, we successfully created a visually compelling and highly responsive website, all while enhancing its SEO performance to sustain the client’s online dominance.
The client’s website had been overdue for a refresh for the past six months. The top priority was to deliver an intuitive UI/UX with easy navigation, ensuring that all critical URLs remained accessible to users while preserving the website’s existing SEO performance. It’s a common challenge that during a complete website redesign, SEO can be compromised, often disrupting keyword rankings on Google.
Understanding the importance of these concerns, the project’s Technical Lead collaborated closely with the digital marketing and SEO teams to develop a comprehensive checklist aimed at maintaining SEO integrity throughout the redesign process. The team carefully analyzed the references provided by the client and crafted a modern, professional design that aligned perfectly with the bakery’s niche.
This project required seamless collaboration between the SEO and development teams to ensure that every aspect was optimized according to Google’s algorithms. Beyond maintaining the existing SEO, we strategically enhanced key sections to further strengthen the site’s SEO performance.
The client’s business was a well-established bakery in Honolulu, boasting significant offline success and dominating local search results on Google. Given the website’s strong organic traffic and competitive keyword rankings, maintaining SEO was a top priority. To address this, the Technical Lead collaborated with the SEO team to develop a comprehensive checklist. This checklist outlined critical elements such as heading structures, paragraph linking, and URL formats. The development team ensured that the redesign did not disrupt the existing website structure. Key URLs and header/footer links were preserved, and the original images were optimized with better compression to enhance website speed without compromising SEO.
The client’s website featured a complex menu with numerous items, each holding significant importance. Additionally, the business offered special promotions and giveaways for loyal customers. The client required these key URLs to be easily accessible for users. To achieve this, the development team implemented a design that prioritized intuitive navigation and strategically placed CTAs, ensuring that users could easily locate and engage with the website’s content.
Seamless migration was critical to avoid extended downtime, which could frustrate users and negatively impact Google indexing. The development team first completed the website on their staging servers. Once fully operational, the site was transitioned to live status. Based on traffic analysis, the team carefully selected the optimal time for migration to minimize user disruption. Leveraging our expertise, we ensured that the transition was smooth, with no significant downtime, preserving both user experience and the website's SEO standing.
The project resulted in a sleek, modern website with an enhanced user experience. Our strategic SEO improvements, including comprehensive keyword research and on-page optimization, not only preserved but also elevated the website’s organic traffic. The successful implementation ensured that the client’s online presence now matches their offline dominance, driving continued growth and visibility.
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