BM Kitchens and Joinery crafts custom kitchens, wardrobes, and renovations with expert design, quality workmanship, and over 13 years of experience.
BM Kitchens and Joinery brings over 13 years of experience delivering high-quality custom kitchens, wardrobes, vanities, and complete bathroom and laundry renovations across Northern NSW. We combine expert craftsmanship with innovative 3D design to help you visualize and create spaces that are functional, stylish, and built to last.
The project timeline was set for one month, including complete design, development, and on-page SEO optimization.
6th May 2024
24th May 2024
6th June 2024
BM Kitchens and Joinery approached us without an existing website, aiming to establish a strong digital presence. The client shared details about their industry experience and a competitor’s site as a reference for service offerings.
Given the high-end nature of their interior construction niche, our focus was to create a premium, user-friendly website that reflected their brand’s quality and professionalism.
In addition to design, we proposed SEO-focused content sections based on competitor analysis to enhance organic visibility. We identified key structural elements needed to improve on-page SEO and strategically implemented them. Beyond the website, we also optimized the client’s Google My Business profile, conducting thorough competitor research to help increase visibility on Google Maps and strengthen local search performance.
With no existing website or brand assets, our design approach for BM Kitchens and Joinery started from a clean slate. The goal was to create a high-end digital experience that matched the premium nature of their services in kitchen and joinery renovations.
We began by analyzing competitor websites in the same niche to understand layout patterns, visual trends, and content flow that appealed to their target audience. From there, we crafted a sleek, modern interface that emphasized professionalism, quality, and craftsmanship. We used clean lines, ample white space, and elegant fonts to reflect the precision and design focus of the business.
Each section was carefully structured not just for aesthetic appeal but also for functionality and SEO performance. The design was fully responsive, ensuring a consistent experience across all devices. Throughout the process, we collaborated closely with the client to refine content placement, imagery, and calls to action for maximum impact.
One of the major challenges in this project was designing a premium website from scratch without any existing branding or visual assets. The client had no prior website, logo, or established design direction. To address this, we conducted a deep analysis of industry competitors and identified visual cues and layout structures that resonated with high-end interior and renovation services. The challenge was to balance aesthetic appeal with clarity and conversion-focused structure. Every design element—from typography and color schemes to layout and navigation—had to reflect the luxury and craftsmanship that BM Kitchens and Joinery delivers. The final design successfully captured the brand’s essence while offering a seamless and engaging user experience.
With no prior online presence, another challenge was generating organic traffic and local visibility from the ground up. Our approach combined a well-structured, SEO-optimized website with a strong local SEO strategy. We conducted thorough keyword research based on competitor insights and incorporated those keywords into key sections of the site for maximum search relevance. Additionally, we optimized the Google My Business listing to improve visibility in local map results, targeting high-intent search queries. This included uploading high-quality images, writing keyword-rich service descriptions, and ensuring NAP consistency. Together, these strategies laid a strong foundation for sustainable traffic growth and local lead generation.
The Mi Café website was successfully delivered, reflecting the brand’s unique identity while providing a seamless user experience. The custom design, crafted from scratch, effectively highlighted the business’s single product while integrating key brand values such as “Law Enforcement & Veteran Owned” and “Responsibly Sourced.” The website’s intuitive layout, with strategically placed CTAs and lead generation forms, drove engagement and conversions.
Additionally, performance optimization ensured fast loading times without compromising the aesthetic appeal. As a result, Mi Café now has an elegant, functional platform that resonates with its target audience and supports its mission-driven business goals.
Leverage innovative ideas to drive growth and redefine your business success.