WordPress Success Story

Aneomed Aesthetics

Aneomed Aesthetics is one of the leading IT companies in Delhi, with a dedicated team led by a group of technically proficient and distinctively innovative professionals.

WEBSITE - WORDPRESS

About Aneomed Aesthetics

Aneomed Aesthetics are on a mission to help 100 people sell $1 million dollars worth of Zazzle products and reach $100k in earnings on Zazzle. Work once, get paid again and again. With Zazzle you can focus more on creating inventory to sell because Zazzle handles the rest of the business for you. Plus, there are no quotas, no monthly fees, no advertising costs, and no cap on earnings.

Timeline

Two years of ongoing SEO optimization have secured top rankings for ElkeClarke.com in the Zazzle niche.

SEO project requirement

4th March 2022

Indexing issue resolved

4th April 2022

Dominating on Google

April 2022 – Till now

Project’s scope

Aneomed Aesthetics is a highly respected name within the Zazzle community, known for providing a wealth of valuable content, including podcasts and blogs, to help users succeed on the platform.

Their content covers a broad spectrum, from identifying profitable niches to generating significant revenue. However, the primary issue was that many of the website’s URLs were not indexed by Google, severely limiting the visibility of their blogs.

The client’s main goal was to ensure that all their content, especially the blogs, was indexed by Google to maximize reach and influence.

Indexing of all Blogs and Podcast

Indexing of all Blogs and Podcast

Dominating Zazzle Keywords

Dominating Zazzle Keywords

Growth Driven SEO Strategies

Growth Driven SEO Strategies

Top Keywords Ranking

Top Keywords Ranking

Design Approach

Our SEO team began with a comprehensive analysis of the website using Google Search Console and conducted a detailed audit. The audit revealed that while the website had over 1,000 URLs available and indexable by Google, only about 300 URLs were genuinely valuable.

The excess URLs were not only irrelevant but also consumed a significant portion of the website’s crawl budget, preventing crucial content from being indexed effectively. We identified and addressed these superfluous URLs, ensuring that only the essential ones were made available for Google’s indexing.

About Aneomed Aesthetics

Challenges and Solutions

01. Indexing All Relevant URLs

To address the indexing issue, we took several strategic steps. We submitted an updated sitemap to Google, added 'no index' tags to URLs that should not be indexed, and requested Google to re-crawl the site. Additionally, we leveraged Rank Math's API to force index any important URLs that were previously overlooked. This approach ensured that the most critical content was indexed and visible on Google.

02. Enhancing On-Page SEO

Once the essential URLs were indexed, we shifted our focus to improving the on-page SEO. We conducted extensive keyword research, identifying untapped opportunities that competitors had overlooked. By optimizing blog content with high-potential keywords like "Zazzle vs Etsy," "Zazzle vs Minted," and "Zazzle vs Society6," we positioned the website to rank highly for these queries. As a result, the site continues to dominate search results for its key terms.

03. Adapting to Google’s Algorithm Core Updates

A significant challenge during this project was navigating Google’s frequent algorithm updates, which have caused widespread issues for websites globally. Our SEO team, staying informed of these changes, proactively adjusted our strategies to ensure that ElkeClarke.com remained resilient. This foresight and adaptability safeguarded the website’s SEO performance despite the evolving landscape.

04. Achieving Top Rankings for Target Keywords

To further strengthen the website’s SEO, we developed a comprehensive strategy focusing on both on-page and off-page optimization. By enhancing the website’s authority and applying the EEAT (Expertise, Authoritativeness, Trustworthiness) principles, we ensured that ElkeClarke.com is recognized by Google as an authoritative source within the Zazzle niche.

Working with ElkeClarke.com has been a rewarding experience. Over the past two years, we’ve tackled key SEO challenges, such as URL indexing and keyword optimization, helping the site dominate Zazzle-related search results. Elke and Jen’s trust and dedication to their community have been key to the project's success, and it’s been a privilege to support their mission to help others achieve success on Zazzle.

Elke Clarke Founder at elkclarke.com

Outcome

The project successfully resolved all technical SEO issues, leading to the indexing of all key URLs. As a result, the website’s critical content is now fully accessible to users via Google. Moreover, ElkeClarke.com has secured top positions in search results for its primary keywords, solidifying its dominance within the Zazzle niche.

Additionally, Google’s BERT AI now frequently suggests ElkeClarke.com for Zazzle-related queries, further reinforcing its status as a go-to resource in the community.