30th May 2024
13th June 2024
24th June 2024
The client approached E1SOL for a complete website revamp, as the existing design was outdated and no longer reflected the brand’s standards.
With no design reference provided, our team took full ownership of the creative direction. We conducted in-depth industry research to understand the target audience and business niche, allowing us to craft a visually modern, high-end, and conversion-optimized user experience.
In addition to the design, SEO was a key focus. We performed comprehensive keyword research and strategically integrated relevant keywords into the site content for improved visibility. Given the website’s existing traffic and established URLs, we ensured the core structure remained intact. By preserving the original URL hierarchy and adhering to a detailed SEO checklist, we successfully retained the site’s search engine rankings and organic traffic during the redesign process.
The design approach centered on elevating the website’s visual appeal and usability without relying on pre-existing references. We began by identifying key user flows and prioritizing a clean, intuitive layout to guide visitors toward conversion.
Attention was given to hierarchy, whitespace, and responsive behavior to ensure the design felt modern and effortless across devices. Colors, typography, and imagery were selected to reflect professionalism and trust.
Leveraging Elementor Pro, we translated this vision into a dynamic, editable layout that balances aesthetics with performance, making the site both beautiful and easy to manage.
One of the main challenges was starting the design process without any reference or visual direction from the client. This required us to take complete ownership of the creative approach, beginning with in-depth research into the client’s industry, competitors, and target audience. Our goal was to design a modern, user-centric interface that would resonate with users and drive conversions. Balancing visual appeal with functionality across devices added complexity, especially while ensuring content clarity and hierarchy. Crafting a design from scratch demanded iterative prototyping, user flow validation, and continuous client feedback to ensure the end result aligned with business goals and expectations.
A critical challenge was maintaining the site’s existing SEO performance while overhauling the design. The original website had an established URL structure and some level of organic traffic, which needed to be preserved during the transition. We approached this by carefully mapping out all existing URLs and ensuring they remained intact in the new build. Additionally, all on-page SEO elements—such as titles, metadata, and keyword-rich content—were carried over and optimized where needed. We followed a detailed SEO migration checklist, including proper redirections and sitemap submissions, to prevent any loss in rankings and ensure a smooth experience for both users and search engines.
The Mi Café website was successfully delivered, reflecting the brand’s unique identity while providing a seamless user experience. The custom design, crafted from scratch, effectively highlighted the business’s single product while integrating key brand values such as “Law Enforcement & Veteran Owned” and “Responsibly Sourced.” The website’s intuitive layout, with strategically placed CTAs and lead generation forms, drove engagement and conversions.
Additionally, performance optimization ensured fast loading times without compromising the aesthetic appeal. As a result, Mi Café now has an elegant, functional platform that resonates with its target audience and supports its mission-driven business goals.
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