We are a family owned & operated pest control business with 25 years experience. We use top of the range chemicals & take pride in delivering quality treatments at affordable prices.
Thorpes Pest Management is a highly respected name within the Zazzle community, known for providing a wealth of valuable content, including podcasts and blogs, to help users succeed on the platform.
Their content covers a broad spectrum, from identifying profitable niches to generating significant revenue. However, the primary issue was that many of the website’s URLs were not indexed by Google, severely limiting the visibility of their blogs.
The client’s main goal was to ensure that all their content, especially the blogs, was indexed by Google to maximize reach and influence.
Our SEO team began with a comprehensive analysis of the website using Google Search Console and conducted a detailed audit. The audit revealed that while the website had over 1,000 URLs available and indexable by Google, only about 300 URLs were genuinely valuable.
The excess URLs were not only irrelevant but also consumed a significant portion of the website’s crawl budget, preventing crucial content from being indexed effectively. We identified and addressed these superfluous URLs, ensuring that only the essential ones were made available for Google’s indexing.
To address the indexing issue, we took several strategic steps. We submitted an updated sitemap to Google, added 'no index' tags to URLs that should not be indexed, and requested Google to re-crawl the site. Additionally, we leveraged Rank Math's API to force index any important URLs that were previously overlooked. This approach ensured that the most critical content was indexed and visible on Google.
Once the essential URLs were indexed, we shifted our focus to improving the on-page SEO. We conducted extensive keyword research, identifying untapped opportunities that competitors had overlooked. By optimizing blog content with high-potential keywords like "Zazzle vs Etsy," "Zazzle vs Minted," and "Zazzle vs Society6," we positioned the website to rank highly for these queries. As a result, the site continues to dominate search results for its key terms.
A significant challenge during this project was navigating Google’s frequent algorithm updates, which have caused widespread issues for websites globally. Our SEO team, staying informed of these changes, proactively adjusted our strategies to ensure that ElkeClarke.com remained resilient. This foresight and adaptability safeguarded the website’s SEO performance despite the evolving landscape.
To further strengthen the website’s SEO, we developed a comprehensive strategy focusing on both on-page and off-page optimization. By enhancing the website’s authority and applying the EEAT (Expertise, Authoritativeness, Trustworthiness) principles, we ensured that ElkeClarke.com is recognized by Google as an authoritative source within the Zazzle niche.
The project successfully resolved all technical SEO issues, leading to the indexing of all key URLs. As a result, the website’s critical content is now fully accessible to users via Google. Moreover, ElkeClarke.com has secured top positions in search results for its primary keywords, solidifying its dominance within the Zazzle niche.
Additionally, Google’s BERT AI now frequently suggests ElkeClarke.com for Zazzle-related queries, further reinforcing its status as a go-to resource in the community.
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