365 Care is a leading medical center in New Jersey, offering comprehensive healthcare services across Newark, Jersey City, Hoboken, and Bayonne. From urgent care and routine visits to specialized medical spa treatments, 365 Care provides a full range of medical support, including children’s health, heart care, DOT and immigration physicals, and psychological services, ensuring accessible, quality care for the community.
365 Care engaged E1SOL to develop a robust, user-centric website that would effectively showcase their extensive medical services and serve as an accessible resource for patients across New Jersey.
The primary goals included creating a platform that not only communicated the range of services offered but also provided an intuitive, engaging experience for users seeking urgent care, routine health visits, and specialized treatments.
Initially, the project faced a content gap, as the client had not yet provided detailed information about the business and its services. To maintain progress, E1SOL utilized the brand’s logo, colors, and a competitor’s website as a foundational reference, ensuring compliance with copyright guidelines by using ChatGPT to generate initial placeholder content.
With these assets, we designed an engaging and interactive homepage that set the visual direction for the website. Once the client supplied the complete content for each service, we refined the design, aligning it with the specific services and informational requirements of 365 Care. This structured approach allowed us to gather relevant resources and assets, streamlining the development process and ensuring cohesive integration.
Without initial content, understanding the breadth of services was challenging. E1SOL tackled this by using a competitor’s website as a guide, generating placeholder content via ChatGPT while avoiding copyright issues. This interim solution allowed the design phase to progress until the client provided their own content.
Creating an SEO-optimized internal linking structure was essential for enhancing website accessibility and crawlability. We ensured that all key pages were accessible within three clicks, with the most important ones available in a single click. This improved user navigation and search engine indexing, contributing to better search visibility.
To drive user engagement, we placed CTAs and contact forms strategically across service sections. This ensured easy access for users looking to schedule appointments or inquire about specific services, improving overall user experience and conversion rates.
The final website successfully met 365 Care’s business objectives, providing a user-friendly, visually appealing platform with clear navigation and accessible service information. Our careful attention to Google’s SEO guidelines ensured that each page was optimized for search engines, with a robust internal linking structure enhancing both crawlability and user experience.
By strategically placing CTAs and contact forms, we achieved a design that is both practical and inviting, ultimately delivering a seamless experience that aligns with 365 Care’s mission.
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