E1SOL was engaged by “The Shoulder” to develop a comprehensive, multi-page website that effectively conveyed the client’s expertise in shoulder pain management. The website required a modern, professional design that would support over 35 pages of content, addressing a diverse range of information about shoulder pain, treatment options, and self-care resources.
Key objectives included delivering an intuitive, mobile-responsive user experience and seamless integration of multi-language functionality to serve a global audience. Additionally, adherence to a reference design was essential to maintain the client’s vision, with enhancements to ensure that the site was accessible and engaging.
Understanding the client’s goals was crucial to crafting a homepage that conveyed the depth of services offered by “The Shoulder.” With all content provided by the client and a reference design as a guide, we developed a homepage that met both functional and non-functional requirements. The design was approved immediately, as it effectively reflected the client’s business identity and needs.
Additionally, we carefully integrated multi-language support, ensuring a seamless experience for both LTR (English) and RTL (Arabic) languages, enhancing accessibility across user demographics.
The initial project scope did not include multi-language support; however, the client later requested this feature to extend accessibility, especially for Arabic-speaking audiences. The inclusion of Arabic required RTL (right-to-left) compatibility, which posed challenges in adapting the layout while maintaining balance and functionality for both LTR (English) and RTL displays. Using our experience with multi-language websites, we redesigned specific components to accommodate RTL formatting, ensuring all elements aligned seamlessly for an intuitive user experience across languages.
With a large volume of content, organizing the site for easy navigation was crucial. Our team implemented an organized, accessible menu structure that allowed users to locate information easily, regardless of the page depth. Each page layout was designed to maintain consistency while providing a clear pathway to related resources, ultimately creating a cohesive and user-centered experience across the site.
While the client provided a reference design to follow closely, it was necessary to adapt this to better reflect the unique focus of "The Shoulder." Balancing the original design with custom elements that would enhance usability and align with the client’s specific services presented a creative challenge. We integrated the essential elements of the reference while introducing enhancements that improved functionality, ensuring the final design was visually appealing and effectively communicated the brand’s expertise in shoulder care.
The project was delivered within the 3-4 week timeframe, meeting all the client’s requirements and quality standards. The client expressed satisfaction with the final product, praising its functionality, aesthetic appeal, and accessibility in multiple languages.
The seamless adaptation for both LTR and RTL formats ensured that the website would be an inclusive, user-friendly resource for a global audience.
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