Artarmon Day Hospital stands as a beacon of day hospital distinction, drawing Sydney’s premier surgeons to collaborate with our seasoned theatre team for optimal patient outcomes. Our focus lies in plastic surgery, gynecology, dental services, general surgery, and stem cell therapy, within a purposefully designed space that ensures privacy and comfort for patients and their caregivers.
The client recently acquired Artarmon Day Surgery, a well-established and successfully operating facility. To expand their healthcare offerings, they sought to establish a new affiliated entity, named Artarmon Day Hospital, and required a complete rebranding to differentiate the new facility.
The project called for the development of a modern, high-performance website that aligned with the client’s updated branding colors and vision. Although the initial content provided by the client was limited, the website needed to incorporate a fast-loading, interactive design that would engage potential patients and effectively generate new business for the newly launched hospital.
We thoroughly understood the client’s vision and objectives for developing the new website. With no initial design references, we began by designing the website from scratch. Drawing inspiration from the logo and branding colors, we carefully selected design elements to be consistently used across the website, ensuring a cohesive and visually appealing experience. A connecting design theme was introduced throughout the site to create a seamless user journey.
We conducted comprehensive research and analysis to determine the essential sections for the homepage and incorporated them accordingly. Afterward, the client provided the necessary content, which we strategically integrated into the relevant sections. All key services and information were made easily accessible to enhance user engagement.
During the development process, we ensured that the website adhered to Google’s guidelines, laying the foundation for future SEO optimization, although SEO and ranking were outside the immediate project scope. Nonetheless, we included SEO best practices in our checklist to support the site’s performance post-launch.
The project began with only the logo and branding colors as a foundation. Without any design references, we carefully analyzed how these elements could be effectively incorporated into the website to ensure visual cohesion and enhance content visibility. We strategically designed the layout from scratch, focusing on creating sections that would highlight the business’s key offerings while maintaining a clean, professional look. The design not only adhered to modern standards but also infused a subtle medical theme to align with the hospital’s identity. Through thoughtful placement of elements and attention to detail, we successfully created a visually appealing, user-friendly interface that resonates with the healthcare sector.
The absence of initial content posed a challenge for E1SOL, as it limited our understanding of the business and its services. To address this, we conducted thorough research on the business and its industry, enabling us to structure the website using carefully crafted placeholder content that closely aligned with the client's offerings. This ensured that the design was relevant and ready for client review. After the design approval, we seamlessly integrated the provided content, ensuring it fit within the established framework and maintained the website’s professional appearance.
The website was successfully approved in the first iteration, reflecting the effectiveness of our design and development approach. The client expressed great satisfaction with the final product, praising both the modern aesthetic and the seamless functionality. The website met all their expectations, providing an engaging user experience while aligning perfectly with the brand’s identity.
The smooth integration of content and the site’s fast performance further contributed to the client’s positive feedback, ensuring that the project not only met but exceeded their initial goals.
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